The KBeauty Cushion - The Korean Beauty Hero that you've been looking for.

The KBeauty Cushion - The Korean Beauty Hero that you've been looking for.

What is the "cushion," the KBeauty item in every Korean woman's bag, that's now popping up in the US?

 

Before the cushion, it was the BB cream, now we all know and love the tinted moisturizer. It's become a staple in my makeup bag.

 

Now, we have the cushion.

It's not new in South Korea; in fact, it's been around for over 15 years.

A cushion is basically the love child of a foundation, BB cream, concealer, and powder – all housed in one compact. The formula is soaked into a sponge (the “cushion”), and you apply it with the included puff. It's like having a beauty blender in the palm of your hands, ready for flawless touch-ups. For me, it's like having my BB cream on the go without the mess. Genius, honestly.

 

What can't it do? Feeling a little shiny? Dab your cushion. Noticed a blemish that needs quick coverage? Cushion. Contour didn’t blend as seamlessly as you hoped? Cushion to the rescue.

 

It’s truly your little makeup hero.

 

It’s become a non-negotiable in my cosmetics go-bag—but the funny thing is, I don’t just use it on the go. I use it while getting ready at home, in the car, between errands… basically everywhere. And now I’m wondering how I ever lived without it.

If you love effortless, natural-looking skin with minimal fuss, this might just be your new favorite beauty essential. I know it's mine.

Shop the ICD Luminous Cushion

 

ICD Makeup Luminous Cushion

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