About Us

About We Are K Beauty

Real skincare for real life.

Thoughtfully curated.

We Are K Beauty exists for people who want to deepen their skincare rituals. It’s also for people who want to start taking care of their skin. However some of us might have full calendars, unfinished coffee, and the occasional night where “removing makeup” feels ambitious.

But we’re also for people of all ages looking to feel better in their own skin (literally). We love when our customers tell us after our following our skincare routines their skin issues have calmed down and they feel more confident. Our customers come from all walks of life, from retirees to college students.

If you want a 10 step routine then we’ve got that. You want 3 steps we’ve got you too.

We believe skincare should feel like a pause, not a performance. A few intentional minutes that belong to you — even if yesterday’s routine didn’t happen and tomorrow’s might be shorter than planned.
We want to help you find the right routine/ritual. We’ve noticed with the right one it feels less of a chore and something you’ll end up looking forward to each night. It’ll even end up giving you an overall sense of wellbeing.

A Little Backstory

We Are K Beauty started the way many good things do: casually, with friends, recommendations, and a lot of “wait, you have to try this.”

What began as sharing Korean skincare favorites slowly turned into something bigger — a place to gather thoughtfully chosen products that actually work, without the overwhelm, pressure, or twelve-step expectations.

Today, We Are K Beauty is led by Annie Byun — founder, mom of two, full-time finance professional, graduate student at Harvard Extension School, and Global Ambassador for Harvard Extension School Division of Continuing Education of Harvard University. In other words: someone who deeply understands busy.

Why Korean Skincare, Anyway?

What draws us to K-beauty isn’t the trend cycle. It’s the long game.

Korean skincare is built around the idea that healthy skin behaves better over time. Instead of constantly chasing the latest fix, the focus is on:

strengthening the skin barrier
supporting balance
helping skin age well (gracefully, imperfectly, beautifully)

That philosophy guides everything here. We blend modern, science-forward cosmeceutical brands like Incellderm and Rejuran with the wisdom Hanbang lines like Sulwhasoo and The History of Whoo — because sometimes the best results come from honoring both innovation and tradition.

Our Editing Process (Yes, Editing)

Think of We Are K Beauty as a skincare editor, not a megaphone.

Every product is:

tested on real skin
read, researched, and lived with
chosen because it earns its spot — not because it’s loud

If it doesn’t feel good to use consistently, or if it it’s not adding value, it doesn’t make the cut. We’re not here to sell you more skincare. We’re here to help you need less of it. This is where we agree with the tradition of Hanbang skincare. If your skin barrier is healthy, it will heal itself. We want to boost your own body’s ability to do so. We pick products that are formulated for different age groups and skin concern groups but also natural and clean.

Tested First. Recommended Second.

Everything we carry has been used long enough to know how it behaves on a Tuesday, not just on day one.

We care about:

how skin looks and feels
how products layer in real routines
whether something actually fits into daily life

We provide guidance, simple explanations, and skincare that quietly does its job.

Our store isn’t a skincare super store with every skincare product and ingredient. We don’t think you need to use every product but ones that match you and where you are in life. Let’s not forget we want products that actually do something for you.

Here are some examples of the brands we carry and why:

A Note on REJURAN

REJURAN is one of those brands that doesn’t shout — it just delivers.

Known globally for its work with PDRN (Salmon DNA), REJURAN focuses on skin repair, resilience, and longevity. They are approved in over 24 countries for their injectable PDRN. They are waiting on FDA approval in the US. But we can use these topical products with the same high grade technology. And it’s always a plus when we use a product and it does what it says it’s going to do. We’ve experienced redness instantly decreasing with their Turnover mask for example.

Think “your skin, but better rested.”

And Yes, RIMAN 💚

We Are K Beauty is an authorized RIMAN partner, offering access to their skincare along with personalized guidance and real support. Every product thoughtfully made to be very synergistic and to give you the maximum benefits. Whether it’s the combination of Giant Centella Asiatica Leaf water, Jeju Island Lava water and Exosomes in their ICD Dermatology products. Check out the stories and before and after pics of real people.Real Results with RIMAN.

Whether you’re shopping, asking questions, or curious about trying products in person at the RIMAN offices in Irvine, CA, we’re here to help — minus the awkward sales energy.

Some people come for the glow. Others stay for the community.

If You’re Curious About Becoming a Planner

We keep this part honest and low-pressure.

Trying the products comes first. Loving them usually comes next. Sharing them often happens naturally after that. No rushing, no stockpiling, no “fake it till you make it.”

Slow and steady really does win here — even if that’s not the most exciting advice.

What Happens Next?

You can: