About Us

Welcome to We Are K Beauty ✨

Skincare that works. Community that uplifts. A little luxury in your every day.

Hi! I’m Annie Byun — founder of We Are K Beauty, mom of two, full-time finance professional, and current grad student at Harvard Extension School. So yes... I get what busy feels like.

But here’s the thing: no matter how packed life gets, your skincare routine can be a daily moment of calm—a small ritual that reminds you to slow down, breathe deep, and glow from the inside out.

That’s the heart of We Are K Beauty.

From Group Chat to Glow Hub 💬 → 💫

This all started as a casual way to swap K-beauty faves with my close friends—you know, “you have to try this essence!” kind of energy. Fast forward, and it’s grown into a curated space for results-driven Korean skincare we genuinely believe in.

We’re here to help you simplify your routine without sacrificing results.

We Test Everything So You Don’t Have To 🧴💡

Every product we offer has been personally tested (yes, on our own skin!) and handpicked for its performance, ingredient integrity, and glow-up potential. We read the labels, check the clinicals, and track the results—so when we say something works, we mean it.

This is skincare backed by curiosity and science, not hype.

💚 Brand Spotlight: RIMAN

We’re proud to feature RIMAN, a clean Korean beauty brand that blends high-tech innovation with nature-first formulations. The results? Glowy, healthy, barrier-loving skin that speaks for itself.

As an independent RIMAN Planner, I’m also here to help you explore the business side—whether you’re looking to share beauty with your own community or build something bigger.

Your Next Step, Your Way 👇

✨ Shop My RIMAN Mall
Use username WeKBeauty (Ref ID: 2064408646) at checkout—note the spelling: it’s WeKBeauty (no “Are” like this website).

✨ Become a Planner
Ready to start your own skincare and wellness journey? I’ll be your mentor, hype woman, and guide. Let’s build something beautiful together.

💛 If another Planner introduced you to RIMAN, please shop through their link to support them—we’re all about community over competition.

Let’s Keep It Personal 💌

We’re not a faceless brand—we’re real people who care.
Have a question? Need help with an order? Just want to talk skincare?
Hit us up through our [Contact Page]—we reply within 24 hours, always.

We’re also sharing behind-the-scenes, skincare tips, and RIMAN recs over on — come say hi and join the #WeAreKBeauty fam.